"There is nothing so useless as doing efficiently what you shouldn’t do at all."
Our founders, Craig and Terry, are specialty-diverse executives who joined forces with shared certainty that old-school, funnel-based thinking is corrupt.
Not so much corrupt in a criminal sense. More like a hard drive gone bad from a flawed operating system.
Same as all of us, Big Funnel folks learned from 150 years of sales theory stacking. Unfortunately, the compiled stack sits on a history of snake oil, Madison Avenue, and now a trillion-dollar industry that is dependent on mass belief of their funnel-coded fiction.
It’s time you see the game-changing growth realities that are hidden in plain sight in your sales data. What to stop doing; where to double down strategically.
The facts you will see source from extensive purchase pattern study of more than a million B2B buyers. Let Sales Awakening open your eyes to the startling truths and competitive advantage that your business naturally holds but doesn't see.